About Us

“ I help businesses across Australia, Singapore, Dubai, the USA, the UK, and India get found not just on Google, but on ChatGPT, Gemini, Claude, and Perplexity too.”

Your Experienced SEO Freelancer for Google & AI Search Rankings
Meet an experienced SEO freelancer helping brands rank on Google, ChatGPT & AI Overviews. Proven results, real case studies. Book a free SEO consultation today.
Most SEO freelancers tell you they’re “passionate” about rankings. I’ll tell you something more useful: what I’ve actually done, for who, and what happened next.
An SEO freelancer improves a website's visibility in search engines and AI search tools by optimising technical performance, content, and authority signals, working independently rather than through an agency team.
Check for verifiable case studies, named tools and certifications, direct communication (not account managers), and evidence they understand both traditional SEO and newer AI search optimization (GEO/AEO).
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are strategies that help content get cited and surfaced by AI tools like ChatGPT, Gemini, Claude, and Google AI Overviews, in addition to traditional search rankings.



Affordable, Results-Driven Ai SEO Services for Small Businesses

I didn’t start out calling myself an SEO expert. I started the way most good consultants do, by managing my own website’s traffic, watching it flatline, and being forced to learn why. That hands-on frustration turned into a full-time career built on testing, measuring, and adjusting, not guessing.
Over the years, my digital marketing experience has stretched across e-commerce stores, local service businesses, SaaS companies, and multi-location franchises. Each niche taught me something the last one didn’t. E-commerce taught me product-page cannibalisation fixes. Local businesses taught me Google Business Profile and citation strategy. SaaS taught me how buying committees search before they ever fill a form.
Why "SEO Freelancer" and Not "Agency"
Problem: Agencies often hand your account to a junior team member while a senior strategist sells you the package.
Solution: When you work with me, you work directly with the person doing the work — no account managers relaying messages, no diluted strategy.
Over the years, my digital marketing experience has stretched across e-commerce stores, local service businesses, SaaS companies, and multi-location franchises. Each niche taught me something the last one didn’t. E-commerce taught me product-page cannibalisation fixes. Local businesses taught me Google Business Profile and citation strategy. SaaS taught me how buying committees search before they ever fill a form.
This matters more than ever now that search itself has split in two directions:
- Traditional Google Search — still driven by technical SEO, backlinks, and content relevance.
- AI Search (GEO/AEO) — ChatGPT, Gemini, Copilot, and Google AI Overviews now answer questions directly, often without a click. Ranking here requires structured, entity-rich, answer-first content — a discipline most traditional SEOs haven't adapted to yet.
I work in both lanes, because a brand that only ranks on Google is already behind.
SEO Certifications & Tools Expertise
Trust is earned with proof, not adjectives:
- Google Search Console & Google Analytics 4 (certified proficiency)
- Ahrefs, SEMrush, Screaming Frog — daily-use tools, not resume filler
- Technical SEO: Core Web Vitals, structured data (schema.org), crawl budget optimization
- GEO/AEO: prompt-based content structuring for ChatGPT, Gemini, Claude, and Perplexity visibility
- HTML/CSS working knowledge for on-page implementation without waiting on a dev queue
My SEO Philosophy

Rankings are not the goal — they’re the evidence that the real goal is happening: qualified people finding your business and taking action. I build every strategy around three questions:
- Does this content actually answer what the searcher needs?
- Would Google, and an AI engine, trust this page enough to cite it?
- Does the page convert once the visitor arrives?
If any answer is “no,” the strategy isn’t finished yet.
Client Success Stories
- A Dubai-based home services company went from page 3 to the top 3 organic positions for its core service keywords within 4 months, with call inquiries rising alongside it.
- A Singapore SaaS client began appearing in AI Overview answer boxes after we restructured their comparison pages around direct-answer formatting.
- A US e-commerce store recovered from a traffic drop caused by duplicate product pages, regaining lost organic sessions within one quarter after a technical SEO cleanup.
How I Work With Clients
- Free discovery call — understand your business, goals, and current search visibility.
- Audit — technical SEO, content gaps, competitor benchmarking, AI search readiness.
- Strategy & roadmap — prioritized action plan with realistic timelines.
- Execution — on-page, technical, content, and GEO/AEO optimization.
- Reporting — plain-English monthly updates, not jargon-heavy dashboards you have to decode.
Why Choose Me Over Another Freelancer or Agency
- Direct access — you're never talking to a middleman.
- Multi-engine strategy — Google and AI search, built in from day one.
- Transparent reporting — no vanity metrics dressed up as wins.
- Global experience — clients across Australia, Singapore, Dubai, USA, UK, and India, each with different search behaviors and compliance needs.
Let's Talk About Your Rankings
If you’re ready to work with an SEO freelancer who treats your business like it’s their own reputation on the line, I’d like to hear about your goals.
FAQ
Most clients see measurable movement in rankings within 3–6 months, depending on competition, site history, and how quickly technical fixes are implemented.
Yes — clients are currently supported across Australia, Singapore, Dubai, the USA, UK, and India, with strategies adapted to each region's search behavior and platforms.
Generally yes, since freelancers have lower overhead, and clients get direct senior-level attention instead of paying for an agency's management layer.